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Hundreds of Aurora Families Receive Food, Essentials from Niagara Cares, Feed the Children and Salvation Army Aurora Corps

Organizations Host Resource Rally for Colorado Community

Aurora, Colo. (April 17, 2024) – Niagara Cares, the philanthropy of Niagara Bottling, LLC, joined today with leading anti-hunger organization Feed the Children for a Resource Rally where volunteers distributed food, water, daily essentials and other resources to 400 Aurora, Colo., families at Salvation Army Aurora Corps, 802 Quari Court.

The Salvation Army Aurora Corps, which assesses needs, delivers programs and directs ministries in the Aurora community, helped pre-identify participating families. Each family received a 25-pound box of food including canned vegetables, cereal, peanut butter, mac and cheese, and water; a 15-pound box of personal-care essentials such as shampoo, razors, toothpaste and feminine hygiene products; and additional products.

More than 10% of Aurora residents live below the poverty line, and price hikes in transportation, food, clothing, housing and energy are stretching the budgets of lower-income families to the breaking point. “Supporting our communities is an important part of who we are at Niagara,” said Ann Canela, director of corporate giving and head of Niagara Cares. “Our Team Member volunteers are part of this community, so it warms all of our hearts to provide Aurora families with essential items, like clean water. These Resource Rallies make a meaningful impact in neighborhoods where we operate, and we have many more planned this year. Our long-lasting partnership with Feed the Children is a testament to the positive change we can create when we work together.”

Feed the Children believes it takes everyone – the nonprofit sector, corporations, community organizations, government officials and food suppliers – to come together to do good for those who need it. When efforts are combined, a greater impact is achieved.

“Children cannot thrive unless their basic needs are met,” said Travis Arnold, president and CEO of Feed the Children. “A widespread issue like childhood hunger will only be solved when enough people work together. Partners like Niagara are vital to our mission as we serve vulnerable communities.”

Feed the Children and Niagara Cares are long-time partners and frequently combine efforts to ensure families have access to clean water. In 2023, the partners assisted families across America providing 11.7 million pounds of water to families impacted by water crises like those in East Palestine, Ohio, and Jackson, Miss., as well as those affected by Hurricane Ian, the California wildfires, and other natural disasters.

In total, the organizations have distributed over 151 million pounds of these life-saving resources to families and communities around the world during their 16-year partnership.

Niagara Cares is the heart of what we do and who we are at Niagara Bottling. For more than 60 years, we have been making a difference for our Team Members, consumers and communities through philanthropic giving, volunteering, water donations and disaster relief. As a family-owned business, we are committed to creating meaningful change for our communities through a spirit of giving back both big and small. For more information, visit niagarawater.com/niagara-cares.

Niagara Bottling, LLC has been family owned and operated since 1963. Headquartered in Diamond Bar, Calif., Niagara operates bottling facilities throughout the U.S. and Mexico. As a leading U.S. beverage manufacturer, Niagara Bottling works closely with some of the largest retailers, grocers, club and convenience stores throughout the country. Niagara produces a variety of beverages including bottled water, sparkling water, tea, sports drinks and vitamin-enhanced waters. For more information, visit www.niagarawater.com.

About Feed the Children

At Feed the Children, we feed hungry kids. We envision a world where no child goes to bed hungry. In the U.S. and internationally, we are dedicated to helping families and communities achieve stable lives and to reducing the need for help tomorrow, while providing food and resources to help them today. We distribute product donations from corporate donors to local community partners, we provide support for teachers and students, and we mobilize resources quickly to aid recovery efforts when natural disasters strike. Internationally, we manage child-focused community development programs in 8 countries. We welcome partnerships because we know our work would not be possible without collaborative relationships.

Visit feedthechildren.org for more information.

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