KidsLuv, the Vitamin Enhanced, Zero SUGAR kids’ beverage, is partnering with Feed the Children, a leading anti-hunger organization, to make sure children receive nutritious beverages that can help them maintain energy throughout the day, which is vital for school-age children. They can better concentrate in class and participate in physical activities without potential exhaustion.

Through their partnership, the organizations plan to reach school-aged children across America by distributing nearly 9,000 bottles of KidsLuv’s zero sugar vitamin packed beverage to Title I school districts and community partners who serve families who are struggling through the pandemic. A single serving of the KidsLuv beverage will provide students with certified Vegan Vitamins that include A, B, C, D and E, as well as calcium and potassium.

Feed the Children will be distributing the donated product through its Teacher Store locations, which was created as a resource for educators to provide their students with school supplies, books, and nutritious snacks. The Teacher Store locations work with Title I schools to make sure children who are living in food insecure households get the resources needed for proper growth and development.

"Our mission has always been to make our products accessible and available to kids everywhere, and by partnering with Feed the Children we are helping to hydrate children that have been greatly impacted by this unprecedented time," — Ashi Jelinek, KidsLuv Founder & CEO

The nonprofit is dedicated to ensuring children receive the much-needed nutrients required for proper development. That’s why it partners with organizations and communities in the U.S. and in
countries around the world with the goal of providing children with nutritious food, vitamins, supplements, and the resources needed to obtain these important items.

“We are truly humbled by KidsLuv’s generosity and support of our mission,” said Travis Arnold, president and CEO, Feed the Children. “Through our partnership we can support America’s most vulnerable children during these difficult times. When we work together, we can help even more children and families.”

Visit for more information about supporting the nonprofit’s mission to provide hope and resources for those without life's essentials.


About KidsLuv

KidsLuv is a zero sugar vitamin enhanced beverage created by a mother of three and Shark Tank alumni, Ashi Jelinek, upon recognizing a growing demand in the kids’ beverage space for less sugar and healthier products. Established in 2018, The Luving Company, a female-founded and minority-owned business, launched it’s first brand, KidsLuv, designed to give kids a healthy dose of vitamins and minerals their bodies need, without the harmful sugars. KidsLuv products are currently available online at  KidsLuv.comThrive MarketAmazon and can be found in Natural Independents Markets, United Supermarkets, Walmart Stores and Target. For more information about the company and to find a store, visit and follow on Instagram and Facebook.

About Feed the Children

At Feed the Children, we feed hungry kids. We envision a world where no child goes to bed hungry. In the U.S. and internationally, we are dedicated to helping families and communities achieve stable lives and to reducing the need for help tomorrow, while providing food and resources to help them today. We distribute product donations from corporate donors to local community partners, we provide support for teachers and students, and we mobilize resources quickly to aid recovery efforts when natural disasters strike. Internationally, we manage child-focused community development programs in 8 countries. We welcome partnerships because we know our work would not be possible without collaborative relationships.

Visit for more information.