by Becky Graninger,
Chief Development And Marketing Officer

3 minute read

“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, ‘I will try again tomorrow.’” This quote by Mary Anne Radmacher caught my eye. It speaks of resilience and hardiness (an old-fashioned term, to be sure). It speaks of spirit.

It applies to many of the people in my circle. The people I work with everyday who serve others. Who do it without fanfare. Who don’t give up. Who come back each day to try again. It also represents the people we serve. Our neighbors who sometimes need a helping hand and are not to be pitied or judged, as our culture often tells us, just because they haven’t pulled themselves up by their bootstraps.

Radmacher’s quote also represents donors, especially those donors who give sacrificially. People who choose not to do something for themselves so that they can help others. This includes people who are generous with their time. The gift of time is precious, and the impact that volunteers have on an organization can be significant, freeing up resources or bringing knowledge that might not be otherwise accessible.

The first employee workplace need-based campaign I participated in taught me something: that the people who made the least amount of money had the highest participation rates. They stood closest to the problems of poverty and were therefore the most likely to give. They knew how fragile the link to financial security actually was.

We have donors who tell us, “I was hungry as a child. That is why I give.” These donors make it a point to give back, especially if they have the means to do so. Others say, “no child should ever be hungry.” They give out of an inherent belief that people should not suffer.

I know that giving makes us feel good. Is that selfish? To feel good about an act that perhaps should be altruistic, representing a selfless concern for the well-being of others? I say there is nothing wrong with feeling good about a good deed. I believe it helps build a more meaningful life.

I also believe that people who have been blessed with opportunity have a responsibility to help others so that our human community can thrive. Communities can be big or small, close or far away. When you’ve touched someone’s life in a positive way, either directly or indirectly, you feel connected. You create community.

This is especially important today when we are the midst of a health, economic and societal crisis. Inequalities are being exaggerated. The need for behavior that supports others in our communities is greater than ever.

Helping others is contagious and can create a ripple effect. My hope is that we can grow the ripple. It is about people helping people, and there are many ways to encourage giving, advocacy and volunteerism in ourselves and in our social circles:

- Ask people what organizations they support. Thank them for giving.

- Volunteer with a friend. See what motivates them.

- Take a stand on prejudice.

- Ask your children to participate in giving conversations. Let them nominate a cause.

- Practice a random act of kindness and don’t tell anyone. Practice a random act of kindness and tell someone.

- Live the expression, “Walk a mile in someone else's shoes.” Remember not to judge too quickly.

- Don’t wait for a charity to ask you to give. Just give.

Together, we can make our world a better place through everyday acts of kindness, conversation and giving. It just takes courage, the kind of courage we can choose to live with – and give with – every day.

If you are able, please take a moment today to make a donation. Any gift, no matter the amount, can be the difference between hunger and hope for a child.

Becky Graninger

Becky Graninger

Chief Development And Marketing Officer

Becky Graninger is the Chief Development and Marketing Officer at Feed the Children. She is responsible for setting the strategy for development and branding efforts and executing it to raise private revenue and elevate the organization’s brand profile.

She is a fundraising and marketing leader as well as a strategist with a track record of creating and implementing marketing programs, formulating donor acquisition and retention strategies, and managing consultative business relationships. Her career has spanned international nonprofits and marketing agencies where she provided leadership and management oversight for many of the country’s largest fundraising programs. She has worked at CARE, World Relief, Project Hope and ChildFund International. Becky received her B.A. in Economics from Hollins College in Roanoke, Virginia, and earned her M.S. in Marketing from the Carey Business School at Johns Hopkins University in Baltimore, Maryland.