by Becky Graninger,
Chief Development And Marketing Officer

3 minute read

I was asked recently what could change the face of philanthropy in the United States. This question came on the heels of flat/slightly declining national charity giving stats as reported by Giving USA. The answer I believe the questioner was looking for was a new technological whizbang. I admit, that could be a part of it, but the answer ― my answer ― is one based on belief and behavior.

I wish people would wake up each and every day and ask themselves, can I help someone today? Or even, how can I help someone today? Or even more determinedly, I will help someone today!

Philanthropic engagement appears to be a low to mid-level priority on the scale of everyday living. Generally speaking, outside of the Thanksgiving and Christmas seasons of gratitude and giving, philanthropy is not top of mind. Charitable giving has turned into a reactive response, we give when asked, because we don’t make the sharing of our talent and treasure an everyday part of our lives.

Let’s change that. Let’s make a habit of helping others a daily occurrence. The options for change are endless: feed a family, save a species, teach a child to read, shelter a refugee, protect our water, find a cure, comfort an elderly citizen, advocate for a social issue, champion the performing arts. Imagine what we could accomplish if we all made a positive step every day.

Granted, behavior changes are not easy. Here are four easy steps to get you started:

  1. Start small and be considerate of others. Smile. Say please and thank you. Civility leads to respect.
  2. Offer to help. Volunteers are the lifeblood of many non-profits. You could start with an organized group or lend a helping hand to a neighbor. Hands-on involvement develops empathy and deepens social engagement.
  3. Learn about issues and find the causes that matter to you. Share them with family and friends.
  4. Finally, invest in change, whether it be short-term help or long-term change. The gap between need and resources is significant. Set a monthly giving goal that fits you and your family.

Never forget, that by helping others, we become better. So, back to technology, perhaps you should ask Alexa each day to schedule a time to make your world become a better place.

If you are able, please take a moment today to make a donation. Any gift, no matter the amount, can be the difference between hunger and hope for a child.


Becky Graninger

Becky Graninger

Chief Development And Marketing Officer

Becky Graninger is the Chief Development and Marketing Officer at Feed the Children. She is responsible for setting the strategy for development and branding efforts and executing it to raise private revenue and elevate the organization’s brand profile.

She is a fundraising and marketing leader as well as a strategist with a track record of creating and implementing marketing programs, formulating donor acquisition and retention strategies, and managing consultative business relationships. Her career has spanned international nonprofits and marketing agencies where she provided leadership and management oversight for many of the country’s largest fundraising programs. She has worked at CARE, World Relief, Project Hope and ChildFund International. Becky received her B.A. in Economics from Hollins College in Roanoke, Virginia, and earned her M.S. in Marketing from the Carey Business School at Johns Hopkins University in Baltimore, Maryland.