Frito-Lay and Feed the Children Logo

Building the Future Together

Frito-Lay and Feed the Children Logo

Resource Room Success Stories

Clayton Crook,
Assistant Principal at Northside High School

Deborah Denman,
Wraparound Resource Specialist at Northside High School

Partners for Over a Decade

For more than 10 years, Frito-Lay has partnered with Feed the Children to help hungry children and their families get the assistance they need during difficult times.

Working together, we have provided families across the United States with millions of meals as well as everyday household items and other much-needed resources.

Frito-Lay Partnership

Building the Future Together

In 2020, Feed the Children and Frito-Lay expanded our partnership to launch the “Building the Future Together” initiative to support thousands of students and teachers across the U.S. at some of our most vulnerable schools.

This past year Building the Future Together delivered food to schools across the country to supplement over 260,000 meals and fill school pantries with resources kids need to thrive. Over the 2021-2022 school year, together we distributed over 700,000 pounds of school supplies, snacks, books and personal care items to address the needs of students and their families.

Last year, Building the Future Together successfully helped over 47,000 students and their families access food and other supplies at more than 230 schools in underserved communities in eight major U.S. cities throughout the 2021-2022 school year.

Looking into the future, we’re excited about the potential of our partnership with Frito-Lay to benefit even more at-risk students, their families and communities so that kids can have the critical supplies they need and more opportunities to grow and learn.

Tasty Rewards Building the Future Boy

“We have many families that will come and ask for any kind of help that we can give them. While our resource room is generally stocked pretty well, a lot of times we don't receive hygiene items, and these can be very costly for families to purchase. Several of our families have been surprised and extremely grateful that we are able to offer hygiene supplies to go along with the food that we provide for them. Students also feel less insecure when we are able to get them the supplies they need for class.”

— Lisa Coffey, Director of Social Services, Orange County Schools.

“We had a basketball coach that regularly cooked breakfast for his kids because they arrived late and were hungry. The coach was providing breakfast, lunch and other snacks out of his own pocket, which had become a challenge during the pandemic. This donation allowed him to provide a pancake breakfast, snacks and more to the students he loves. He also brought the students to the distribution center to assist with sorting and loading his truck. It is truly a team effort.”

— Veena Armstrong, Partnership Coordinator, Dallas Independent School District

“We make the call monthly, letting our families know that the food has arrived. In a “Pop-the-Trunk” fashion, cars line up, encircling the block, waiting for the items that we share. All our parents express gratitude when we distribute; some of them cry. They are happy for the food and ecstatic about the hygiene and sanitary items that we give them.”

— Samantha Maxey, Director, Community Relations, Fulton County Schools