Recently, we shared an interview with you about a trip that Corey Gordon, our Chief Marketing Officer took to North Korea. He traveled to this place that few Americans ever visit. He explored the possibility of feeding hungry children in this country. In July, Corey traveled again to North Korea to meet with more government leaders and see the results of our first shipment of food into the country. We thought you would like to hear this update on his trip and the work we are doing.
Feed the Children: What did you do on this trip to North Korea?
CG: I traveled to North Korea to validate with my own eyes, the Vitameal distribution. My guides took me to 9 different orphanages. One day I also visited a children’s hospital and a physical rehabilitation center.
I also had several meetings with higher-level officials, including those with the Korea Education Fund (KEF), an internationally recognized NGO established by their leader, Kim Jung Un. KEF’s mission is to ensure the feeding, education and health of the childen in North Korea. Here, I was able to meet with and have a really productive conversation with their president and their senior program manager. We discussed partnering together, and how best to work in conjunction with the governmental agency that oversees Feed the Children’s involvement in the North Korea.
CG: We couldn’t have picked a better product to send than Vitameal. Everyone I met with, the orphange directors, the doctors at the larger orphanges, the government officials, the team from KEF, were all very supportive and saw the value of the protein and nutrients in the Vitameal for the kids.
We knew this would be far more nutritious than just sending rice, with the added vitamins and minerals necessary for the healthy development of the kids. However, what we didn’t know at the time was the cultural good we were also doing.
Rice is cliché in Asian cuisine – everybody eats rice. But if you go to a nice restaurant and ask for rice, they don’t just give you plain white rice. You get something else mixed into it – other grains or beans, which is a sign of higher level in society. Vitameal is a combination of lentils, barley, and rice, and they mixed it into the rice they already had. So this made the children’s meal more like a special treat or occasion. Needless to say, they are very eager to receive more. They also told me countless times how thankful they were that Feed the Children followed through on its promise. It added greatly to our credibility that we made good on our commitment, before going back there.
Feed the Children: Did you see anything else interesting on your trip?
CG: My guides wanted me to see more of their country, to learn more about their history and culture, things that made them proud of their country.
I visited Kaesong, the cultural historical birthplace of Korea, the home of the Koryo dynasty. I love history, so it was fascinating to see things that were 1000-1200 years old. I was also given a tour of the birthplace of Kim Il Sun, which holds as much honor to them as we would view Mount Vernon.
I traveled to Panmunjom, which is the actual border between north and south (not the demilitarized zone). DPRK soldiers escorted me right up to the border itself. And I saw the building where the UN and Allied troops met with the DPRK leaders and where they signed the armistice. Everything was there just as if the meeting took place yesterday! I even sat in the chair where the UN negotiators sat to work out the deal.
Feed the Children: What were some aspects of your time in North Korea that surprised you this time?
CG: Even after visiting once, I didn’t realize how many preconceived notions I had about North Korea. I was very humbled by that, as I had considered myself to be fairly balanced and open-minded.
Probably what surprised me the most was the level of criticism directed towards American NGOs. I had expected there would be such towards the U.S. goverment, but it’s pretty evident that they don’t think much of the arrogance and tactics of American NGOs and visitors.
Unfortunately, the perception of the “Ugly American” is still very much alive internationally, with our seeming belief that we have all the answers and can solve all the world’s problems. Yet they can just as clearly see that we have our own issues and sins as well. I reiterated over and over that we would not be there to be critical and judgmental, we would always be respectful guests and partners.
Feed the Children: What are your hopes for Feed the Children’s relationship with North Korea in the future?
CG: Working in North Korea is very much a step-by-step process, as we continue to work hard to establish credibility and trust, both ways. Kim Jung Un recently visited an orphanage himself, and was quoted as saying, “Children are the king of this country.” That statement clearly highlights that the North Korean leaders really do want to help their children, but just need help to do so. Our response – a second shipment of Vitameal arrives into North Korea this week, with the next container to be shipped at the end of the month. These shipments cost us $5,000 per container, so if you look at it from a per serving basis, that’s less than 3 cents per meal. It’s such a small cost for making a huge impact on the future of so many children!
Beyond providing food, the North Korean officials have already authorized us to begin bringing into the country deworming medicines and Vitamin A, as we look to expand our work to focus on the health of the children. As funding continues to be available, we are looking forward to a long-term relationship with our North Korean partners, expanding the type of products we can send to help more kids.
To help futher this work, I will be traveling to South Korea this week, where I will be meeting with a number of potential board members and supporters and moving forward with the launch of Feed the Children Korea. Our office in Seoul will direct our programmatic work in South Korea, as well as help support the work in North Korea. Our goal is to have our office up and running by the end of the year, and I hope to return to North Korea in December.