Detroit MI, – Magic Johnson Foundation Holiday Hope event returns to the city of Detroit for the second year in a row and expands to Lansing, MI.  On November 21 and 22, more than 2,800 families and 220 children will receive food, toys, gifts and more.  The event will be hosted by Earvin “Magic” Johnson and Magic Johnson Foundation.

Detroit and Lansing area families, who are identified by various community partners, will participate in the holiday food distribution just in time for Thanksgiving.  Feed the Children has loaded seven semi-trucks for the event. Each is carrying enough product for every attending family to receive a 25-pound box of food; a 10-pound box of much-needed essentials like shampoo, conditioner, lotion and personal care items; and a box of assorted Avon products. The host locations for the event are Second Ebenezer Church, 14601 Dequindre Baptist Church and Everett High School, 3900 Stabler St, Lansing, MI 48910.

Christmas will come early for 220 Lansing youth, ages 5-11, who have been selected from our community partners!  They will be hosted to a magical day of fun, arts and crafts, entertainment and photos with Johnson and Santa Claus.  A hot lunch will be served by SodexoMagic.  To complete the day for the youth component, each child will leave with a brand new Macy’s coat courtesy of Macy’s and Clothes4Souls and a bag filled with toys courtesy of Mattel.

“Holiday Hope was started last year because I couldn’t enjoy my holidays knowing that the people in Michigan were having such a difficult time.  Through Holiday Hope, Magic Johnson Foundation will provide nearly $1 million worth of food, turkeys, toys, coats and more to make sure more than 7000 residents have a special holiday. With the support of UnitedHealthcare and all of our partners, we are back for a second year in Detroit and expanding into my hometown, Lansing, to bring cheer to those in need,” said Earvin “Magic” Johnson, Magic Johnson Foundation Founder.

Holiday Hope is a community effort. UnitedHealthcare has made a multiple year commitment as presenting sponsor to support Michigan residents.  Additional sponsors supporting Holiday Hope include: Cigna, Meijer, Michigan State University, Macy’s, Clothes4Souls, SodexoMagic, Pepsi, Frito Lay, Bordeaux restaurant inside the Crowne Plaza, Denny’s, LA Dodgers Foundation, Kris Nicholoff, Greg Eaton, Grocery Outlet, Priority Health, Mattel, MGM Grand Detroit, One Warm Coat, Tahsin USA, StarKist, Avon, Joel Ferguson, Redico, Tim Horton, Popeyes, Sam’s Club, Lansing School District and Feed the Children.

Johnson and other key executives will be available during the press conferences in Detroit at 9:00 a.m. EST and Lansing at 1:30 p.m. EST. Media is allowed to film the food distribution outside.  RSVP mandatory.

Press Conferences:

November 21, 2015

9:00 a.m. EST

Second Ebenezer Church, Detroit, MI


November 22, 2015

1:30 p.m. EST

Everett High School, Lansing, MI


About MJF

Magic Johnson Foundation, founded by Earvin “Magic” Johnson in 1991, works to develop programs and support community-based organizations that address the educational, health and social needs of ethnically diverse, urban communities. It is recognized as a nonprofit public charity under section 501(c)3 of the Internal Revenue Code.

About Feed the Children

Established in 1979, Feed the Children exists to defeat childhood hunger. It is one of the largest U.S.-based charities and serves those in need in the U.S. and in 10 countries around the world. It provides food, education initiatives, essentials and disaster response. It operates five distribution centers located in Oklahoma, Indiana, California, Tennessee and Pennsylvania.

In fiscal year 2017, Feed the Children distributed 79.8 million pounds of food and essentials to children and families in the U.S. Internationally, it provided nutritious food or other benefits to 1,080,000 children, empowered 291,000 parents to make better decisions for their children, and positively impacted more than 1,200 communities and schools in 10 countries in Africa, Asia, Latin America and the Caribbean. It is accredited by GuideStar Exchange and the BBB Wise Giving Alliance.

Visit feedthechildren.org for more information.